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Author Topic: Rating and Reviewing a Face  (Read 3234 times)
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Choz Cunningham
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« on: February 06, 2007, 10:20:03 PM »

Some things for everyone to mull over here:

How should a typeface, or an individual font, be reviewed?

What are the standards of excellence to consider?

Is there one bar to measure against, or are classical revivals, postmodern experiments, and revisited workhorses just too far from each other in purpose?

Should a review be broken down into component evaluations, similar to a video game, or one singular impression, like a film?

If a component evaluation is better, what are the proper components?

In a numerical review, what level of gradation is best?

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raph
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« Reply #1 on: February 08, 2007, 01:24:54 PM »

Good questions, and I don't claim to have definitive answers.

Excellence is subjective, but there are definitely technical aspects that are excellent predictors of overall font quality. The signature mark of an amateur freeware font is poor spacing. Of course, using only spacing would underrate fonts like Mrs. Eaves, but I think that's the exception that proves the rule, and I think it's certainly possible to discuss the overall excellence of that font in other areas.

Workhorse text faces must be examined critically for such qualities of being pleasant to read in blocks of text, even color, completeness of family (e.g. use in a book may require small caps). None of these apply for novelty or display faces. I would like to see at least a separate category for these. Of course, rigid categories are also problematic, so I'm not sure of best onotological approach. No matter where you draw the line, you're going to have faces that straddle it. For example, Centaur is on the "arty" side of the workhorse text spectrum, and is more than viable as a display or titling face. Perhaps faces on the borderline get reviewed in both categories, with different criteria?

The level of gradation is not as important as calibrating the scales so the ranges are useful.

If I were to propose a set of categories, it would look something like this:

  • Aesthetics - in the eye of the beholder, of course
  • Technical quality - spacing, curve smoothness, points deducted for wrong-winding, exceeding bbox, etc., points added for useful OpenType programming
  • Completeness of coverage - perhaps split into script coverage, points for small caps, ligatures, lining vs oldstyle numerals, etc.
  • Usability - general usability, with points for being adapted to specific needs
  • Originality - does the font say anything that hasn't been said before?
  • Historical context - authenticity in the case of revivals. Only relevant for some fonts
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Choz Cunningham
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« Reply #2 on: February 09, 2007, 12:18:38 AM »

More Q's for the lurking masses (and Raph Cheesy):

What does an average font look like, how does it perform? What keeps it from being spectacular to either extreme?

The 'average' font is good to consider, because we probably see "average" fonts a great deal, and no one has to feel lie they are putting anyone else's work down, or on a corny pedestal.
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Choz Cunningham
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« Reply #3 on: February 09, 2007, 12:37:09 AM »

Good questions, and I don't claim to have definitive answers.

Excellence is subjective, but there are definitely technical aspects that are excellent predictors of overall font quality. The signature mark of an amateur freeware font is poor spacing. Of course, using only spacing would underrate fonts like Mrs. Eaves, but I think that's the exception that proves the rule, and I think it's certainly possible to discuss the overall excellence of that font in other areas.

There are also uninspired faces with perfect geometric spacing, at the sacrifice of other qualities, too. While spacing might be the first thing to look for, it is indeed only part of the puzzle.

No matter where you draw the line, you're going to have faces that straddle it. For example, Centaur is on the "arty" side of the workhorse text spectrum, and is more than viable as a display or titling face. Perhaps faces on the borderline get reviewed in both categories, with different criteria?

Perhaps there should be a spectrum to choose from. Instead of breaking it by formation of the letters, or history, or other existing ontologies, let the submitter describe the intended functionality? At one end densest use, at the other, sparsest? Meaning that the only codification would be the foundry's anticipated application. Off the top of my head, from densest it might go: long copy, short copy, highlights, display, decorative? Dingbats could even go out past decorative. Better names required, obviously.

Anyway. Depending on which category a submitter felt their work belonged in, it could be graded differently. Primarily, The individual leterforms, and large-scale proportions would matter most at one end, while the other emphasized color, consistency, etc.

First weakness I can think of to this is that where we draw the lines between the applications changes over time. Existing fonts would move along that scale over a course of years. Are the workhorse sands drifting as we speak from short copy to long copy?
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yoyo
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